Turkish Roasted Chickpeas

Product Introduction

What Is It?

Roasted Chickpeas (local name Leblebi) are snack made from roasted garbanzo chickpeas. Very common and popular snack in Iran, Palestine, Jordan, Syria, Lebanon, Iraq, Greece, Armenia, Turkey and Bulgaria. This particular one is lightly salted.

  • Net weight: 1 lb (450 g)
  • Ingredients: Roasted chickpeas and salt
  • Dry roasted without oil

Nutrition Highlights

Values shown per 25 g serving:

92 Calories
5.3 g Protein
5 g Dietary Fibers
  • High in protein and fiber (because it is chickpea)
  • Vegan, gluten-free, and non-GMO
  • No additives, preservatives, or artificial flavors

video Basics

  • Start with a strong hook to capture attention.
  • Open the jar, show the roasted chickpeas up close, and highlight their size, texture, and lightly salted coating.
  • Taste the product on camera and describe your honest experience, including the flavor and satisfying crunch.
  • Make sure to capture the crunchy sound clearly.
  • Don't forget to finish with a strong and clear call to action encouraging viewers to shop the product on TikTok Shop

Hook Ideas

  1. “You’ve probably never tasted chickpeas like this.”
  2. “Crunchy, lightly salted, and surprisingly satisfying”
  3. “This Turkish snack has been around for generations for a reason”
  4. “I finally found a single-ingredient snack that is naturally high in both fiber and protein.”
  5. “I found the the sultan's snacks and you will like it”

Key Product Points

  • High in protein and fiber
  • Made with simple, natural ingredients
  • Vegan, gluten-free, and non-GMO
  • No added oil, preservatives, or artificial flavors
  • Crunchy and lightly salted
  • A wholesome alternative to greasy chips and popcorn
  • Authentic Mediterranean-style snack
  • Convenient for work, school, travel, and movie nights

Honest Texture Notes

Because the chickpeas are dry roasted without added oil, they have a naturally dry, firm, and dense crunch.

  • They are not light or airy like chips.
  • Some people may notice a slightly chalky or powdery mouthfeel.
  • The dry texture is an expected feature of this traditional snack.
  • Pairing them with a drink or salad may improve the experience.

How to Use

Eat directly from the jar as a snack.
Add to salads instead of croutons.
Sprinkle over soups or grain bowls.
Add crunch to yogurt.
Serve on a Mediterranean mezze platter.
Mix with raisins, mulberries, or other dried fruits.

Honest Creator Review Requirement

We want creators to share their genuine personal experience with the product. Your review should feel natural, transparent, and trustworthy rather than sounding like a scripted advertisement.

  • Clearly explain what you personally liked about the product.
  • Honestly mention anything you did not like or would prefer to be different.
  • Do not hide the naturally dry, firm, or slightly chalky texture.
  • Show a genuine first-bite reaction and describe the taste and texture in your own words.
  • If the texture is not your preference, explain respectfully who may still enjoy this type of traditional crunchy snack.
  • Do not make exaggerated health, nutrition, or product claims.
  • Create curiosity by inviting your audience to discover what this unique, single-ingredient snack tastes like
  • Encourage viewers to try it for themselves

Authenticity Matters

This is a traditional snack widely enjoyed across the Middle East. Because its dry, crunchy texture and distinctive roasted flavor may be unfamiliar to some customers, creators are encouraged to share an honest and balanced review. Explain both what you enjoyed and what may not appeal to everyone. Setting realistic expectations helps customers understand the product and builds greater trust with your audience.

Call-to-Action Options

  • “Tap the product link and try Eastanbul Dry Roasted Chickpeas.”
  • “Looking for a crunchy, high-fiber snack? Get yours from my TikTok Shop.”
  • “Snack on them or add them to your salad—tap the link to order.”

General Notes

Please check this page regularly, as we continue to improve the brief based on creator feedback and insights from successful videos.

You can check other briefs and let us know if you are interested.

To request product samples, please contact us through TikTok at @eastanbulfood.

We are always happy to connect with new collaborators. Join our Discord community for creators and influencers: https://discord.gg/npVXU3sHAJ.